FLORIDA — Bad Ass Coffee of Hawaii, a leading coffee franchise, has announced the signing of a 20-unit development agreement along the Florida Gulf Coast – the largest deal in brand history.
According to its announcement, the new agreement puts the brand on the fast track to reaching its expansion goal to open 150 new locations over the next five years.
Marquee Coffee LLC, a group of business partners led by Ardel McKenna, said it plans to open all 20 stores within the next seven years between Bradenton and Naples as well as Marco Island. McKenna and his team are currently targeting sites in the greater Naples and Fort Myers Beach areas for the first locations to open in 2023.
“We’re in the process of re-building southwest Florida after the result of Hurricane Ian, and now Bad Ass Coffee gets to be a part of that,” said McKenna.
“Whether locals and tourists are looking for a quick cup of joe or somewhere to hang out and stay awhile – Bad Ass Coffee delivers both.”
Earlier this year, the brand announced a five-unit agreement in the Tampa/Clearwater area and will soon be celebrating the grand opening of a new location in Pensacola Beach slated for this year. The senior leadership team believes that Florida is one of its strongest markets because of the performance and brand familiarity of existing stores, Bad Ass Coffee said.
According to the coffee franchise, a current franchisee is actively expanding along the Florida panhandle, and there is strong interest in Orlando, Tallahassee, and the South Florida Atlantic Coast.
“Bad Ass Coffee of Hawaii has had repeated success in Florida for 20 years and has built a loyal following of local regulars and seasonal residents/vacationers,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii.
