DESTIN, Fla. – Zandra Wolfgram has joined Sinfonia Gulf Coast and Mattie Kelly Arts Foundation as director of marketing and communications, the organizations have announced.
Wolfgram’s 30-plus-year career began in the arts in Cleveland’s famed Playhouse Square, where she promoted both Broadway show tours and classical theater productions. Most recently, Wolfgram served as the Director of Marketing and Digital Content for Rowland Publishing, Inc., where she increased subscribers and spearheaded new lead generation and content creation programs, according to the announcement.
“We are thrilled to welcome someone who is both a seasoned professional and a passionate arts advocator to lead our marketing and communication efforts,” said Demetrius Fuller, Sinfonia Gulf Coast Music, and Artistic Director.
“Zandra is uniquely suited to help us amplify our core mission to entertain, educate and inspire our community through innovative and engaging arts programs.”
Since moving to the Emerald Coast in 1999, Wolfgram has held executive leadership roles across the Northwest Florida Gulf Coast for Wyndham Vacation Rentals, The Town of Seaside, Portofino Island, and Sandestin Golf and Beach Resort.
Under her leadership, the marketing team rebranded Sandestin, launched the resort’s first magazine, newspaper, and TV channel, and opened the Raven Golf Club, The Village of Baytowne Wharf, and The Grand Sandestin.
“It is an honor to be the first person to hold this dynamic role for not one, but two premier art organizations so integral to the Northwest Florida Gulf coast,” Wolfgram said.
“The opportunity to work with a visionary like Demetrius Fuller, exceptional colleagues, dedicated board members, and the top-shelf team at Frances Roy Agency is a thrill.”
Wolfgram is a founding member and past president of the Northwest Florida Coast Chapter of the Florida Public Relations Association (FPRA) and an active member of the Travel and Tourism section of the Public Relations Society of America (PRSA). Her work has earned more than 40 American Advertising Federation (Addy) Awards, 13 FPRA (Image) Awards, including the Grand Golden Image Award, and three Hospitality Sales and Marketing Association International (Adrian) awards.
Wolfgram is a writer and holds a journalism degree from Ohio Wesleyan University. She held the editorship for Emerald Coast magazine for seven years and was a senior writer for both Tallahassee and 850 Business magazines.
Wolfgram lives on Okaloosa Island in Fort Walton Beach with her husband of 21 years and her sullen bulldog, Hapi.