Regional award recognizes Eglin FCU marketing campaign

FORT WALTON BEACH, Fla. — Eglin Federal Credit Union’s Marketing Department has received regional recognition for an advertising campaign that highlighted the Gulf Coast lifestyle while promoting the credit union’s auto lending program.

Eglin Federal Credit Union auto loan ad featuring two women beside a blue Ford Bronco and promoting new and used auto loan rates as low as 4.74% APR.

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The Southern Public Relations Federation recognized the department with a 2026 Lantern Award on Sept. 22 in Tuscaloosa, Alabama.

Eglin FCU’s spring 2025 auto loan campaign, “Dive into Incredible Savings,” received a Lantern Award of Merit in the Advertising & Publications category.

According to Eglin FCU, the campaign surpassed its reach and engagement goals while delivering a strong return on investment. The campaign used community-focused creative elements inspired by the Gulf Coast lifestyle to promote the credit union’s auto lending services.

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“Our Marketing team works diligently to create advertising that is both engaging and relevant to the communities we serve,” said Eglin FCU President and CEO Cathie Staton.

“I am proud to see their talent and dedication recognized by the SPRF. This award reflects our team’s creativity, hard work, and commitment to supporting Eglin FCU’s continued growth and success.”

The Southern Public Relations Federation is a regional network of public relations and communications professionals serving Alabama, North Florida, Louisiana, and Mississippi.

Its Lantern Awards recognize public relations, communications, and marketing campaigns and projects for strategy, execution, and measurable results. The award recognizes work produced by Eglin FCU’s in-house marketing team and its use of local talent and recognizable Gulf Coast locations.

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“We are proud to be recognized for our efforts,” said Eglin FCU Senior Vice President of Marketing and Public Relations Laura Coale.

“This campaign exemplifies our commitment to producing high-quality, in-house creative work that resonates with our members and communities. By combining local talent, recognizable Gulf Coast locations, and our seasonal pre-approved auto loan strategy, we created a campaign that delivered exceptional results.”