FLORIDA — Publix is debuting 15-minute delivery in Miami powered by Instacart’s nano-fulfillment solution, Carrot Warehouses, Publix has announced.
The delivery service began on April 28 and is rolling out over the coming weeks to customers in Miami’s Brickell, Coral Gables, and Wynwood neighborhoods, Publix said.
Customers will have a wide range of fresh produce, pantry staples, household goods, and more available for delivery from Publix in as fast as 15-minutes, whether it’s early morning or late night.
Publix is the first grocer to collaborate with Instacart on new fulfillment models through Carrot Warehouses, Publix said.
“With today’s Miami launch, Publix is bringing 15-minute delivery to their customers for the first time. Whether it’s a last-minute dinner ingredient or parents needing a quick restock on diapers, we know Miamians seek convenience in their lives and we’re excited to collaborate with Publix to power it,” said Daniel Danker, Vice President of Product at Instacart.
Together, the two companies have developed a custom model for 15-minute delivery using Carrot Warehouses, an Instacart fulfillment solution offered as a part of Instacart Platform.
The model allows Publix to offer thousands of items delivered from nano-fulfillment centers – including fresh produce, dairy, meat, and more – a broader selection than the industry standard for 15-minute delivery, ensuring items are in stock nearly 100 percent of the time, according to Publix.
Publix and Instacart have worked together since 2016, when they launched same-day delivery in as fast as one hour.
Through Instacart Platform, which offers enterprise-grade technologies and solutions to power the future of grocery, Publix has collaborated with Instacart to offer additional omnichannel services such as curbside pickup, delivery and pickup of specialty items like alcohol and Publix’s signature Pub Subs, and online EBT SNAP payment acceptance.
“Instacart’s suite of solutions allows us to unlock and roll out 15-minute delivery in a major metro area like Miami. Introducing nano-fulfillment centers powered by Instacart Platform is another step in our omnichannel strategy, and we look forward to continuing to exceed our customers’ expectations,” said Erik Katenkamp, Vice President Omnichannel & Application Development at Publix.
Customers can access 15-minute delivery through Publix’s mobile app and website and the Instacart App and website by navigating to Publix Quick Picks.
For more information about Carrot Warehouses and Instacart Platform, visit www.instacart.com/company/platform.
