Each fruit is only about 1/3 inch in diameter but collectively form roundish clusters that encircle the stems. The berries are particularly showy in September and October.
American beautyberry (Callicarpa americana) puts on quite a show during late summer and fall with its bright purple fruit. I have some of these plants in my landscape and they are beginning to show color now with their profusion of berry-like fruit found along the thin branches, resulting in the plant taking on a weeping habit.
Each fruit is only about 1/3 inch in diameter but collectively form roundish clusters that encircle the stems. The berries are particularly showy in September and October. They remain on the plant, even after its leaves have dropped, into early winter if not eaten by birds and other wildlife.
Many species of birds will eat beautyberry fruit including robins, cardinals, mockingbirds, brown thrashers, finches and towhees. Birds are a major method of seed dispersal for this plant.
One of my neighbors noticed my plants a number of years ago and commented, “I had never thought about using this plant in a landscape.” He grew up in Northwest Florida and had always been used to seeing American beautyberry plants growing in the wild as they are native. The plant is not well suited for manicured, formal landscapes but can be useful in a naturalized garden.
Even though I consider the showy fruit its best attribute, the small, lavender flowers tightly bunched together along the stems during June to August are attractive, as well.
American beautyberry is a deciduous shrub without much ornamental value during the winter. But during the growing season, its somewhat course, fuzzy, light-green leaves look good in a setting with other darker-leaved shrubs.
It grows well in part shade/part sun as an understory plant beneath larger trees such as pines and oaks.
Be sure to allow enough room for this sprawling shrub to develop into its mature size of three to eight feet in height with an equal spread.
It may also be used as an informal screen or even as a specimen plant. But avoid using it where it will require regular shearing as the flowers and fruit are produced on new growth.
Thinning out old or low-growing branches is a better method of pruning this plant. American beautyberry may self-seed but I have not seen this to be a bothersome problem.