Miramar Beach, Fla. (July 20, 2011) –The popular Florida sales tax holiday has been approved by Governor Scott to provide shoppers with a welcomed discount on back-to-school items. From August 12-14, Floridians will not pay sales tax on clothing and footwear up to $75 as well as school supplies up to $15. Savvy shoppers can save even more during the sales tax holiday by shopping at Silver Sands Factory Stores where they will receive an additional 20 percent off one item at select stores and a complimentary Platinum Rewards coupon book from July 26 – August 21.

“Our back-to-school promotion was implemented several years ago to offer additional savings when there was no tax holiday and our shoppers have been very responsive,” said Myra Williams, VP of Marketing for Howard Group. “We are thrilled to continue the promotion in conjunction with the sales tax holiday to offer tremendous savings on back-to-school essentials.”

Shoppers will find coupons for an additional 20 percent off one single item and a complimentary Platinum Rewards coupon book in local newspapers as well as the Center’s Web site, www.silversandsoutlet.com, beginning July 26. The promotion is valid at select Silver Sands stores to include Aeropostale, Bass, Brooks Brothers Factory Store, Harstrings Childrenswear, Levi’s Outlet Store, New Balance Factory Store, Polo Ralph Lauren Factory Store and more. The Florida sales tax holiday also applies to handbags, backpacks, fanny packs and diaper bags that are $75 or less.

These incredible savings are arriving at the perfect time to update an existing wardrobe with this fall’s latest fashion trends. Get to the head of the class with this year’s back-to-school fashion essentials which include colored jeans, rompers, bright sneakers and color blocking. Required to wear a school uniform? Several Silver Sands stores offer great deals on uniform essentials including Tommy Hilfiger, Brooks Brothers Factory Store, Polo Ralph Lauren Factory Store, Lacoste, Gap Outlet and Banana Republic Factory Store. Check out Aeropostale for plan, three-button pique polo shirts in navy, white and burgundy along with pants and solid Bermuda shorts in khaki, white and navy. The Children’s Place Outlet also offers an assortment of polo shirts, button up shirts, dresses, skorts and pants in khaki, white and navy appropriate for school uniforms.

Another must-have for the budding back-to-school fashionista is Swarovski’s Crystalline Ball Point Pen. The pen is adorned with Swarovski crystals and retails for $30-$35, with available refills it will forever add a little sparkle to your life. There are also great deals on laptops at Sony Factory Outlet along with the top laptop accessories and holders that can be found at a variety of Silver Sands stores.

As the nation’s largest designer outlet center, Silver Sands is a hot spot to shop over 100 stores for designer deals this back-to-school season. Some of the newest retailers include Esprit, LOFT Outlet, DKNY Company Store and Bare Escentuals Outlet, where you can receive a complimentary make-under and stock up on beauty essentials. Other popular back-to-school stores include crewcuts, J. Crew, Gymboree Outlet, Hartstrings Childrenswear and more. For a complete list of stores and sales, visit www.silversandsoutlet.com.

About Silver Sands Factory Stores
Silver Sands Factory Stores, a Howard Group Development, is the nation’s largest designer outlet center located near Destin, FL in the heart of Northwest Florida Beaches, named one of Frommer’s top 2010 international destinations. The Center currently features more than 100 designer factory stores with 465,200 square feet of retail space, and ultimately 700,000 planned. Silver Sands is visited by over seven million shoppers each year who shop for designer merchandise at up to 75 percent off retail prices. Silver Sands is located on Emerald Coast Parkway, one mile west of Sandestin® Golf and Beach Resort. For more information, call the Shopper Services at (850) 654-9771 ext 1 or visit online at silversandsoutlet.com. Fan Silver Sands on Facebook (www.facebook.com/SilverSands) or follow us on Twitter (www.twitter.com/SilverSandsFS).