Silver Sands Factory Stores has announced the hiring of Katie Johnson as the new communications manager for the nation’s largest designer outlet center located in Destin, FL in the heart of Northwest Florida Beaches. Johnson will be responsible for media relations, community outreach programs, crisis management, online marketing, brand management and internal communications.

“Katie is a perfect fit with our marketing team,” said Myra Williams, VP of Marketing for Howard Group. “Her dynamic background in public relations, social media marketing and graphic design provides the Silver Sands team with a fresh perspective on the constantly evolving industry.”

Johnson, a graduate of Parsons School of Design in New York, previously worked as Director of Public Relations and Marketing for Harbor Restaurant Group and the real estate giant Roebuck Auctions where she received twenty awards at international marketing competitions for innovative public relations campaigns. Prior to relocating to Destin, Johnson spent time in Las Vegas where she specialized in public relations and marketing for four Las Vegas casinos and did freelance work as a stylist for fashion shows at the renowned Fashion Show Mall. “Working at Silver Sands is a dream job,” commented Johnson. “It combines my passion for the fashion industry with the public relations field and it is an honor to work alongside such an incredible team of marketing professionals.”

Silver Sands Factory Stores, a Howard Group Development, is the nation’s largest designer outlet center located near Destin, FL in the heart of Northwest Florida Beaches, named one of Frommer’s top 2010 international destinations. The Center currently features more than 100 designer factory stores with 465,200 square feet of retail space, and ultimately 700,000 planned. Silver Sands is visited by over seven million shoppers each year who shop for designer merchandise at up to 75 percent off retail prices. Silver Sands is located on Emerald Coast Parkway, one mile west of Sandestin® Golf and Beach Resort. For more information, call the Shopper Services at (850) 654-9771 ext 1 or visit online at Fan Silver Sands on Facebook ( or follow us on Twitter (